PBS' Frontline will be airing a documentary titled Money and March Madness next Tuesday. A lot of juicy tidbits on this page, including:
Despite these income streams, the average Division I athletic program in 2009 ended up more than $10 million in the hole. 2005 was the last year any Division I program without a football team turned a profit.
What flows into a high profile athletic department quickly flows out through facilities' maintenance, travel, training, tutors, and coaches' salaries.
In 2009, athletic departments in NCAA-member schools spent an average $98 million. By 2020, average spending by college athletics departments is forecast to top $250 million a year, according to the Knight Commission on Intercollegiate Athletics, using NCAA data submitted by member schools over the past five years.
A Congressional Budget Office (CBO) report released in 2009 warned that the NCAA was endangering its tax-exempt status as a voluntary educational organization because of the exploding commercialization of NCAA Division I college sports. The CBO estimated that 60 to 80 percent of the money made through NCAA Division I football teams came from just commercial deals and crossed an educational line.